Certune · Music industry · Verses & features platform
One platform for the music industry. From website to social media.
A complete website and rebranding for Certune, with automated email flows, a social media calendar covering five channels and a dashboard with all results.
The challenge
Where it got stuck.
Certune is a complete platform for the music industry in one place: artists sell their verses, book features with other rappers, rent studios, buy beats from producers and arrange videographers for their music videos. They had built the first version of the website themselves, but it didn't look the part. And the processes around it — email, social media and insight into results — were still fully manual.
What we built
How we did it solved.
Complete website & rebranding
A brand-new website from A to Z with a look of its own for artists and buyers. The proposition is right up front: sell verses, book features and get paid safely, with escrow protection on every deal.
SEO set-up for the American market
Based on SEO research, the site's structure and copy are aimed at search intent in the US market, so Certune is found by the right artists and buyers.
Automated email flows
When someone signs up as an artist or a buyer, an email flow starts automatically: confirmation, next steps and platform updates, plus newsletters whenever new artists or providers appear on the platform.
Social media calendar
One central calendar where the team schedules in advance what goes out on LinkedIn, Instagram, Facebook, YouTube and TikTok, at the desired date and time — on all channels at once, without anyone having to post manually on the day itself.
Mobile app (in development)
We are currently also building the Certune mobile app, so artists and buyers will soon have the platform at hand wherever they are.
Results dashboard
All social media results at a glance: likes, comments, reach and impressions per post, which posts performed well and which underperformed, and where most of the engagement came in.
Proof
The result in focus.
Application email for artists
Every application automatically receives a confirmation with the status of the application and what happens next, without anyone having to follow up by hand.
One calendar for all social media
Posts are scheduled in advance at the desired date and time and go out on all connected channels at once.
Results in one dashboard
Likes, reach, impressions and comments per post and per channel, with the trend compared to the week before.
Delivered
- Complete new website and rebranding
- SEO research and set-up for the US market
- Automated email flows for artists and buyers
- Social media calendar for five channels in one calendar
- Dashboard with likes, reach and results per post
- Mobile app for the platform (in development)
Result
Certune now presents one consistent face to the outside world: a new website that states the proposition clearly, email flows that automatically handle sign-ups and updates, and social media content scheduled in advance across five channels. The results of every post are visible in the dashboard, so the team can plan the next content more precisely.
Want something like this for your business? Schedule an introductory call
👋 Can I help you with anything?
Thijmen is online