Boudesteyn Voetzorg · Podiatry & orthotic insoles · Local SEO
Number one on Google in the region. Without an ad budget.
From 19 to 170 Google reviews, number one in the region for searches like podiatrist and insoles, and a reactivation campaign with a 30% reply rate and 700% ROI.
Local ranking heatmap for the keyword ‘podoloog’ (podiatrist): every green pin is a spot where Boudesteyn ranks at the top of Google.
The challenge
Where it got stuck.
Boudesteyn Voetzorg delivers expert work, but online it barely stood out. With 19 Google reviews and a 4.5 rating, he lost potential customers to competitors ranking higher for searches like podiatrist or insoles. On top of that, the end of the year is traditionally the quietest period. The goal: more customers, without spending thousands per month on ads or an expensive SEO or marketing agency.
What we built
How we did it solved.
AI automation for Google reviews
After every visit, an AI automation personally and automatically asks customers for a Google review. The number of reviews grows every week, without anyone having to think about it.
Higher on Google, found first
More and better reviews than competitors weigh heavily in local rankings. Boudesteyn now ranks number one in the region and stands out as the best choice.
Reactivation campaign via email and WhatsApp
During the quietest period of the year, we re-engaged existing customers with a personal invitation for a free insole check, via email and WhatsApp.
A/B testing every message
Different emails and WhatsApp messages were tested against each other, so the campaign always used the version that drove the most replies.
Proof
The result in focus.
Before: 19 reviews
A 4.5 from 19 reviews. Too few to stand out among competitors.
Now: 170 reviews and 4.8 stars
Over eight times as many reviews, a higher rating and the number-one position in the region.
Reactivation: 30% reply rate, 700% ROI
One of the A/B-tested emails from the year-end campaign, alongside WhatsApp messages.
The whole campaign in one automation overview
Every email step of the campaign runs on one automation canvas: scheduled, personalized and continuously A/B-tested.
Delivered
- AI automation that automatically brings in new Google reviews
- Local SEO: number one in the region
- Reactivation campaign via email and WhatsApp
- A/B-tested emails and WhatsApp messages
Result
Boudesteyn Voetzorg ranks number one on Google in the region, grew from 19 to 170 reviews (from 4.5 to 4.8 stars) and gets a steady stream of new customers. The reactivation campaign achieved a 30% reply rate and 700% ROI, in the quietest period of the year.
Want something like this for your business? Schedule an introductory call
👋 Can I help you with anything?
Thijmen is online