Wrappe.nl · Kitchen wrapping & interior films
A kitchen wrapping company. Automated from A to Z.
From website lead to Google review: one custom CRM connects the entire customer journey with automated email and WhatsApp.
The challenge
Where it got stuck.
A fast-growing kitchen wrapping business can’t rely on a standard website and a standalone inbox. Every inquiry must arrive structured right away, leads need immediate follow-up so they don’t go cold, measuring and installation appointments need confirmation to prevent no-shows, and customer satisfaction after the job must quickly turn into public reviews—all without manual admin.
What we built
How we did it solved.
Maatwerk website
A fast, conversion-focused website showcasing the work, colors, and wrap films, with a clear quote request flow.
Custom-built CRM
All website inquiries flow in real time into a custom CRM system tailored to Wrappe.nl’s internal processes. No lost emails or duplicate data entry.
Automated lead follow-up
New leads immediately receive an automated, professional email confirmation and follow-up to minimize response time.
WhatsApp & appointment confirmations
Customers receive automated WhatsApp reminders and calendar confirmations before their visit or wrapping appointment.
Automated Google review flow
As soon as a project is complete, the system automatically sends a personalized WhatsApp/email request with a direct link to leave a Google review.
Proof
The result in focus.
#1 on Google for “keuken wrappen”
The automated review flow collects reviews after every job, helping Wrappe.nl become the highest-rated and most visible kitchen renovator in search results.
3–10 new inquiries per day
Every inquiry is sent from the website to the CRM in real time. Six quote requests came in during one morning alone.
Delivered
- Custom-made responsive website
- - Custom CRM for order and lead management
- - Automated email drips & templates
- - WhatsApp Business API integration for appointment confirmations
- - Review automation linked to customer status
Result
The entire customer journey is managed in one central system. Wrappe.nl ranks #1 on Google for “keuken wrappen” — partly thanks to its automated Google review flow (4.9★, 49 reviews) — and now receives 3 to 10 new quote requests every day.
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